For your team · Strategy Arena
Strategy & Competitive Advantage · Competitive Strategy
Compete in a dynamic market — positioning, pricing, and timing against rival teams.
Strategy Arena is a head-to-head competitive simulation: every team competes in the same five-segment market (Traditional, Low End, High End, Performance, Size) against every other team. Each round, teams set decisions across R&D specs, price, marketing (promo + sales budget per product), production, capacity + automation, finance (debt, equity, buybacks, dividends), and HR, plus a unit-sales forecast. A fully deterministic engine reconciles the cohort's decisions against segment demand — same inputs always yield the same outputs, no randomness in the core engine. Rounds move open → closed → published, and results (revenue, net income, stock price, ROS/ROA/ROE, segment shares, perceptual map) only appear once the round is published. After each publish, teams can convene an LLM Boardroom Q&A: three independent personas (CEO peer, CFO, activist investor) grill the team using its actual numbers and issue one pointed question. The engine is deterministic; the Boardroom advisors are LLMs on top. The interface is Bloomberg-terminal-style: dense, fast, focused on numbers and standings.
Every team is scored on four pillars that compound across the sim. They aggregate into a composite the leaderboard ranks by, and the professor can see per-pillar deltas in the gradebook.
Average of your top-2 segment shares — rewards focused positioning over trying to be everything to everyone.
How much your product positioning moved toward each segment's drifting ideals between rounds, weighted by demand. Stock delta is a small tiebreaker.
Segment shares weighted by each segment's ideal price — winning richer segments (High-End) counts more than winning cheaper ones (Low-End). Textbook willingness-to-pay definition.
Return on sales this round plus a bonus/penalty from the sign of cumulative profit across all rounds.
Bloomberg-terminal-style dashboard + persistent ticker shows where every team stands round-by-round on stock price, revenue, net income, cumulative profit, ROS, and segment shares.
After each round publishes, three independent LLM personas (CEO peer, CFO, activist investor) grill the team using its actual numbers and issue one pointed question for next round. Aggregate stance across the three (standing ovation → demanding change) drives the summary card.
Cohort-wide performance × size scatter shows where every team's products sit relative to each other and to each segment's drifting ideal. Your products in orange, cohort in slate.
Reconciles the cohort's decisions with no randomness — same inputs always produce same outputs. Repeatable, explainable, defensible when a team asks "why did our decisions produce this result".
5 rounds in the five-week format · 8 rounds in the eight-week or 14-week semester format. Same engine and segments; more rounds gives more time for the drift-and-reposition arc to play out.
Designed for ~15-30 students in teams of 4-6. All teams compete in the same market.
MBA strategy courses, business policy capstones, executive education in competitive strategy. Especially strong for groups who want measurable, repeatable competitive outcomes.
The only head-to-head competitive sim — every team's decisions affect every other team's outcomes. Deterministic engine (no randomness, no LLM Critic on the outcome) plus an LLM Boardroom Q&A layered on top for narrative feedback.
One of many pre-authored prompts from the sim’s Round 1 closelibrary. Grounded in the team’s actual decisions and used as a scheduled teaching moment.
Round 1 closeWhere did you plant your flag?
Each team: in one sentence, which two segments are you playing for by R5, and which decision in R1 proves it? Point to the R&D target or the price you set, not the memo.
Canvas, Blackboard, Brightspace, Moodle via LTI 1.3. Students launch from your LMS with single sign-on; one-click grade publish posts scores back with the rubric breakdown as the comment.
Per semester. No platform fee, no per-section charge, no seat minimums. Institutional invoicing available.